Elevator Bob: Meeting Men Where They Are

Twice a week, Bob Lane takes a seat beside an elevator at a prostate cancer clinic in Charlotte, N.C., and waits.

The men who come through those doors may have just learned their cancer has spread. They may be scared, overwhelmed, or unsure what questions to ask. Bob doesn't approach them. He lets them come to him.

And they do.

Bob has now talked with hundreds of patients and families — sharing what he's learned from more than a decade of living with prostate cancer, including metastatic disease that spread to the very top of his spine.

Around the clinic, everybody knows him by another name:

Elevator Bob.

Bob is 70 years old, a retired insurance professional from South Carolina, and a husband, father, prostate cancer patient and advocate. He was diagnosed in 2014, and today his metastatic cancer is stable on treatment. His advocacy now extends well beyond that elevator, through speaking, media appearances, and work with prostate cancer organizations across the country.

Today, you're going to meet him.

Bob's "three-legged" stool approach to patient support and information:

1) Medical care team

2) Family and friends

3) Other patients who have walked the road before you

SPONSOR SHOUT OUT!

I want to thank my sponsor for this episode, Pfizer.

This Is Living with Cancer™ is a free online resource developed by Pfizer Oncology for all people​ living with cancer, regardless of age, income, race, location, cancer type, or stage of disease. This​ comprehensive program is available to anyone in the US, whether they’re on a Pfizer​ treatment or not, with a growing focus on those facing challenges accessing care.

Visit ThisIsLivingWithCancer.com to learn more.

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